2022-08-20
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Technology
Artificial Intelligence (AI) is driving a paradigm shift in e-commerce, with personalized customer experiences taking center stage. Online retailers harness AI algorithms to analyze user behavior, preferences, and past interactions, enabling tailored product recommendations, targeted marketing campaigns, and intuitive user interfaces. This heightened level of personalization enhances customer engagement, fosters loyalty, and drives higher conversion rates in the competitive e-commerce landscape.
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